Amsterdam Based
Globally Available
INGRID
SANGHEE
EDWARDS
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Creative Direction, Cultural Strategy & Research
Creative Direction
Every great project starts with a strong idea. I help shape concepts, experiences, and creative visions that are clear, memorable, and emotionally engaging, turning ideas into something people genuinely connect with.
Cultural Strategy
Culture is constantly changing. Through research and observation, I help uncover the insights, stories, and opportunities that make your project feel relevant, meaningful, and rooted in the world around it.
Creative Research
Strong ideas begin with curiosity. I explore references, emerging movements, audience behaviors, and creative inspiration to give your team a thoughtful foundation for developing original work.
Storytelling
Every project has a story worth telling. Through film, interviews, editorial content, and visual narratives, I help communicate your work in a way that captures attention and leaves a lasting impression.
Group Exhibitions:
Past Projects:
2013 Artists Not Armies
2012 Harajuku Photoshoot
2011 Tommy Hilfiger Showrooms
2009 Material Girl Material World
Research, conceptualizing, thinking, critiquing and developing are all vital parts of my process. For more than 10 years, I have been making art, projects, productions, and brands to help change and define the times.
Skills
• Trained in contemporary art
•Trained in digital marketing
• Trained in visual aesthetics
• Conceptual thinker
• Design thinker
• Eagle Eye for detail
• Passion for productions
• Mac OSX & Windows User
• Able in Photo, Video, Audio
• 360 photography & video
• Premier Pro & Photoshop
Strengths
• Creative Ideas
• Problem-Solving
• Networking
• Perspective
• Concepts
• Narratives
• Teamwork
• Management
• Event Management
• Production
Co-Creatives
Tiong Ang
Artist | Filmmaker | Curator
Job Koelewijn
Independent Arts Professional
International Native Casting
Foreign Actor Casting Agency
Casco Office for Art & Design
Contemporary Art Gallery
Artists Not Armies
Artists Not Armies
Susan B Komen Breast Cancer Foundation
Kebene Children’s Home
"Ingrid Edwards is reliable and she makes people feel valuable. She gives everyone some time to show their best part. She's sociable and dedicated to her work."
Fariborz Farid Visual Artist
"Ingrid is an amazing artist, model, and person. Her work is beautiful, trendy, and forward-thinking."
Debbie Knight Owner/Founder D. Knight Designs, Inc.
"Ingrid brings a lot of energy to the production and to the shoot and makes the process much more fun. Highly recommended."
Frank Wiersema Photographer
"I felt an immediate connection. It's been a great experience after which I felt empowered and motivated."
Diana Zuican Multidisciplinary Artist
"Ingrid proved to be hard-working, motivated, well rounded and provided many fresh ideas to group critique sessions."
Tiong Ang Visual Artist | Film Maker
"Ingrid worked diligently towards marketing events for the gallery that resulted in higher sales and more exposure for artists and the gallery at large."
Sabine LeDieu Public Sculptor at Changling Lab
Calling all
conscious creatives
to rock out, recycle up, boogie down and get funky.